The nice thing about taking quality product photos is that they’ll actually generate sales for you! When customers are out shopping, they’ll find your product on Instagram or they’ll see it online and think, “Wow, this looks great! I need to have it!” Of course, they won’t be able to touch the fabric or smell the scent or try it out. So you want them to feel as though they’ve had a preview of what it will actually look like when it comes to them. If your photos aren’t of the best quality, they won’t feel as though they can trust it and you’ll lose out on a sale. This is why you need to make sure you’re using product photography as a way to boost your sales, and that is what we are going to talk about in this article!
What is Product Photography
Product photography is the art of taking professional-looking product photos. This can include both images of an actual product as well as images of a model wearing the clothes, for example. From the photographer’s standpoint, this requires creativity, photography management, understanding lighting, and understanding how to use equipment or apps for editing. Product photography is integral to the success of any business, big or small. Product photography isn’t just about looking perfect on your webpage or Instagram, it’s about showing your product in the best light possible.
Why You Should Care About Your Product Photos
Everyone has an opinion about your product. They glance at the photo you’ve posted on social media and decide whether they want to buy it or not, whether they should even bother reading your description. Your product photos are the first thing potential customers see before deciding if they want to purchase it. And remember, if people don’t find what they’re looking for in one store, chances are they’ll just go to another one. So what will make them come back to you? A fantastic product photo.
How to Take Professional-Looking Photos That Sell Products
A lot of people think that professional-looking product photography is out of their reach. They don’t have the right equipment, they’re not sure where to start, and so on. But in reality, it’s easier than you might think. The key to this is making sure that you don’t forget about your background and make sure to pay attention to detail. You can take photos using a DSLR camera or even an iPhone (though the quality won’t be the same), but you need to make sure that your photo is well-lit, doesn’t have any glare, and looks professional. And the first step to doing this is placing the product in the best location. Make sure that it’s facing away from the light source or you’ll get distortion or shadows. So for example, if you’re photographing a dress on a mannequin, turn it so that the light hits it from behind instead of overhead. The key thing to keep in mind is that you want your product photo to look as much like the product actually does as possible.
Light & Shadows
Lighting is something that can affect your final product photos in a drastic way, so it’s important to keep it in mind while you’re taking them. Shadows are always bad because they distort the actual look of the product and also make it harder for customers to see what the photo is actually of. So look around your house or wherever you’re taking the photo and find a nice, even light source. If possible, stand near windows because they usually have really soft lighting that’ll help keep shadows out of your photos. There are also apps available to help fix lighting within your image if it needs fixing, and it usually does.
The Importance of Backgrounds and Attention to Detail in a Photo Shoot
It is crucial to keep the background of your photos in mind, as well. A cluttered background will distract the viewer’s eye away from the product. This is why it can be helpful to go to a location where there are plenty of simple backgrounds that you can shoot on without having to worry about distracting elements. And remember to pay attention to detail! You want everything in your photo to look professional and polished. It’s more flattering for your product when viewers can see all aspects of it rather than just one side.
Editing Your Own Photos vs Hiring a Professional Photographer
It’s great to think that you can take professional-looking product photos with your own equipment or apps, but there will be times when you’re left with a photo that just doesn’t look right. Maybe it’s not well-lit enough. Maybe the background is distracting. Maybe the shot is just not working for your product. Hiring a professional photographer solves all of these problems and more. A professional photographer will have all of the right equipment to make sure that they get you high-quality shots, they’ll know how to find the best light source, and they’ll know which backgrounds work best for what you’re photographing. Plus, they’ll also be able to edit the photos if you want them edited. So if you’re on a budget, you can definitely try taking the photos yourself, but if your product needs professional shots to help it sell, consider hiring a photographer to take the photos for you.
There are many benefits of producing professional-quality product photography, and using it to boost your sales is definitely one of them. When taken with the right equipment and professional lighting, product photos can be a great way for customers to preview an item before they purchase it, which will increase your chances of making that sale. So keep in mind all of these tips when you’re taking product shots and watch as your sales increase!