Have you heard for the last few years of any business which doesn’t have its presence on a worldwide web? It seems that everyone wants to be there. And it is as clear as a diamond – until you are not on the Internet your business is not going to be successful. People got used to surfing social networks and searching platforms even when jumping a parachute. That’s why business owners and just hobby enthusiasts create pages for introducing their craft to encourage the audience on the Internet.
Why website optimization is important
The tremendous number of websites available created mind-blowing competition. You may have an amazing product, along with that it should be presented in a worthy way so that it becomes visible among numerous quantity of similar web pages. Nobody knows at the very beginning how useful your services or goods are. However, they will find it out if you pack up your product properly.
Talking about the website, it should be appealing for both users and search engines simultaneously. What does it mean? The website should be optimized. Being performed with an engaging look and visible for search engines, it would be placed on the top of the first pages of search results.
Perhaps, each website was born with this dream.
What you can do to optimize your website?
Website optimization presupposes work with two separate, but at the same time connected parts: website content and its technical parameters. Once the search engine finds the website, it scans it and then adds it to the database with all the content from a worldwide web.
Having the index completed, the search engine displays the website in a list. At first sight, it’s simple. However, there are some cases that affect the algorithm of displaying the website and the decision itself where and whether to show the website content at all. To avoid empty talk, let’s consider these cases.
Reduce bounce rate
The bounce rate is a nightmare for website ranking. It consists of single-page visits – when the user leaves your landing without clicking any further. The high bounce rate means that the majority of your visitors leave the website after reviewing just the first page. It indicates that the information displayed is useless and irrelevant.
Therefore the eye-catching content is a must. Make sure that you apply the contemporary design and sophisticated color palette. It would be essential to perform image resizing for websites to achieve full-screen dimensions. Don’t overwhelm the page adding 4×88 blog net, forum field, a news feed, and YouTube videos on the same page.
Instead use soft shades, CTA buttons, attractive headings, interesting photos of high quality, and everything that can make the user want to browse other pages on your website.
Page speed is a time in seconds needed for the web page to load fully. No one wants the website to load forever. That’s why the decision to speed up the website might be quite appropriate and relevant.
To begin with, let’s check the website speed using some popular online services. If there is a need for performance optimization, apply the following recommendations.
- Optimize image sizes for the website. Basically, pictures describe information much more effectively than endless sheets of text. Besides, people find interesting to look through funny or inspirational images. It makes the website owner use uncountable numbers of photos on the website. They make a webpage bulky. Use any comfortable software to make your mages lightweight.
- Use caching plugins. When the user visits the website, the caching plugin serves static HTML files in a separate folder on a server. It reduces server load and helps to display the website information much faster when the user decides to browse it one more time.
- Install CDN. The devices placed closely to the server where the website files are stored usually load the website faster than those that are placed farther. CDN is a content delivery network between servers around the world. It stores static data and assists to load them from the nearest server to your device. As a result, the web page loads faster.
- Keep the website clean. It’s essential to clean your website from time to time from unnecessary multimedia and data content, broken links and errors. Make the website lightweight and enjoy its rocket page speed.
Useful content rocks web pages regardless of their type. Actually, it doesn’t matter whether it is just a blog post or a self-contained website. While talking about the text content, note that the search engine doesn’t understand the context and metaphors. When the user gives a search request, the engine handles tons of information and displays only websites that contain words from the user’s request. That’s why using keywords and appropriate headings are important.
Try to use long-tail keywords in headings and avoid overloading the text with requested phrases. Otherwise, searching programs would consider your website as spam. All the keywords should be placed organically so that the reader could not notice them in a text.
When talking about image optimization, people should consider the following two things. The first one consists of reducing image sizes for the website aimed to get a lightweight photo. Another thing – it’s making a picture appealing. Let’s consider these two ways of image optimization, since they both affect the entire website ranking.
As we have been talking above, image size matters for the website page speed and ranking in a list of search results. The attractive but heavy images are like a suitcase without a handle. They might be beautiful but absolutely inconvenient for carrying.
The website owner may use appropriate software. The most simple solutions for the desktop are lovely Photoshop or Paint in Windows OS, and GIMP in Linux. Online photo resizing services are also an option. However, the photo quality is losing along with its weight. It makes the users look for ways on how to enhance their images.
The most classy modern UIs have a cool large picture on a Home page overlapped by text. It means that full-screen width is going to be the best background image size for the website. Thus, the user should enlarge it. One of the most simple, but outstanding tools for this purpose is Image Upscaler. It can help with sizing images for websites and their sharpening simultaneously. All you need is to upload the picture you want to enhance and press a green button.
The smart technology that was put to the Image Upscaler engine recreates the necessary pixels making the photo larger and sharper. It works with .jpeg, .jpg, .png formats, so you can resize an image made on your own camera or found somewhere on the Internet.
Optimize your images with Image Upscaler to feed your audacity with amazing content.